The article carries out a comparative genre analysis of popular science articles about animals in the Soviet press of the 20th century. and in the Runet of the 21st century. The research is based on a model that includes the following items: animal; author and addressee; society (community of readers of the article about animals) and the state of literature; language. It is shown that... https://smokeaers.shop/product-category/reclaimers/