The purpose of the paper is to set of organizational and economic relations that arise during the development and implementation of the mechanism of anti-crisis marketing. under the influence of external factors such as pandemic and war. Methodology. The survey is based on the use of methods and principles of system. https://www.roneverhart.com/50-Pack-Paper-Dinner-Napkins-Terracotta-with-Gold-Foil-Edge-2-Ply-Stylish-Disposable-Napkins/