India’s Online fashion industry has undergone a structural transformation over the last decade. The convergence of affordable smartphones, widespread internet penetration, and increasing comfort with digital payments has accelerated the growth of direct-to-consumer apparel brands. Among the emerging players in this segment is Blueficus, an online fashion label offering contemporary https://judahmswcg.bmswiki.com/5947382/blueficus_and_the_evolution_of_affordable_athleisure_in_india